Branding / Logo Design
A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business.
Logo’s derive their meaning from the quality of the thing it symbolises, not the other way around – logos are there to identify, not to explain. In a nutshell, what a logo means is more important than what it looks like.
It is also important to note that only after a logo becomes familiar, does it function the way it is intended to do. Much like how we must learn people’s names to identify them.