WEB DEVELOPMENT AND PRODUCT MANAGEMENT
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Web Development in Joomla, with brand identity to appeal across an international audience, also with translations in three languages.
BRANDING AND BUSINESS ANALYSIS
Brand analysis involved sizing up the business situation and deciding on a strategy. Two major concerns were creating a unique entity in the existing competitive conditions and ensuring the availability of long-term direction, establishing appropriate objectives, and essentially creating an effective strategy.
Business requirements were identified and elements of the project were measured and documented for approved. Using a wet/agile approach we encouraged all stakeholders to engage in collaboration, using the project initiation document as a baseline. With the entire project spanning languages, borders and varying corporate identities.
INTEGRATED MARKETING STRATEGY
Regular publications of articles on the new website set the business apart as an expert in its industry, while also gaining strength in SEO. Within weeks this website achieved incredibly high page ranking for specific keyword phrases that brought the business to the target audience producing RIO and quantitative business growth.